Marketing News

Boss Fragrances Rolls Out Celebrity Campaign

Bradley Cooper, Maluma and Vinicius Junior will front for men's fragrance.

Bradley Cooper, Maluma and Vinicius Junior will promote Boss Bottled Beyond, a new men’s fragrance, later this month. Vinicius Junior Boss Bottled Beyond is the first premium ginger-leather eau de parfum. The new fragrance is a niche scent for men, reflecting the synergy between the talents through the duality of its two ingredients. Using innovative technology, vibrant and spicy ginger delivers a long-lasting scent that meets a striking balance with the sensuality of leather, marketers...

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